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We were recently reading a blog article ‘The Coffee Shop Fallacy’ by Rob Fitzpatrick of the ‘start up toolkit’ web site.

We particularly like Rob’s work the Startup Canvas, having featured it oncoffee Desk Pic

other blogs we publish as a business, thinking about enterprise culture and how young people get started in business.

However, back to coffee…

Rob quotes Max Levchin, co-founder of PayPal when younger, who espoused the idea that because people love a certain service or product, they think that they will derive even more pleasure and satisfaction from running a business in the same product or service.

The bitter reality for Levchin is that you actually have to be in love with the idea of running a business.

Starting a coffee business, mobile or building based, can be built on your love of Italy and getting that delicious sweetness and coffee sunshine in the cup.

However, the reality is early mornings, loading kit and supplies, arriving at venues with organisers unprepared for service delivery of our particular nature, wrangling with training issues, cash flow and security for your people and product in all their guises.

For Fitzpatrick the fallacy is the gap between the rosy remembrance of fabulous product or service and the often painful and fraught physicality of a startup. (How true: ed.)

However, we think you can have your cake and eat it! Yes you can strive to make great coffee, which your customers proceed to confirm to you, but you also need to believe in a business approach that fits with your ethics and have a desire to succeed that matches any business model for any service or product.

In other words, if you love coffee, but have or can acquire profound generic business skills you will succeed.

You can see Rob’s original post here.

Caffe Carino make great coffee.

fivestarspic6We recently had our business inspected by the food safety team at Sheffield City Council.

We are delighted to have been awarded five stars for the quality of our hygiene systems, preparation and delivery.

 

Anna Phipps of Caffe Carino said…

We are really pleased with our level of achievement. Our team take real care and our baristas have a great passion for the delivery of really good coffee to our customers and clients.

It’s fantastic that our back office systems, when subject to independent scrutiny, match the taste of our great coffee.

Thank you to Kevin, Tom and Jacqui for all their hard work and energetic coffee making.

Caffe Carino use the best coffee beans from Limini Coffee, who have their beans roasted in Sheffield (…see more of the new Limini blend here).

We believe that good hygiene practices and superb local products from our suppliers all contribute to great tasting drinks for our customers.

Have you had a cup of Caffe Carino today yet?

A design exercise by students at The Sheffield CollegeWe are delighted that a group of students on the Foundation Degree in Graphic Design course at Norton College: part of  The Sheffield College have taken up our challenge to create a brand new logo for our Caffe Carino brand.

The students are working to produce a suite of designs for the end of this month, which we will evaluate in concert with the design team from the college.

We will look to carry the winning design through into our print and web marketing, making sure that the winning designer receives full and enduring credit for their work.

We know all the design ideas will be great and would use them all if we had enough businesses…but we have only one Caffe Carino.

The winning design student will secure a prize of £200 and get to see their creative output on our chic coffee vehicles as they traverse the city in pursuit of coffee excellence.

Thanks to Norton College – part of  The Sheffield College for allowing the Foundation Degree in Graphic Design students to take up the challenge, which fits well with our social business/personal and creative development ethos.

We will certainly go back to our ‘creative team’ as other design challenges emerge.

Watch this space for some pictures of the consultation event…and the winning design of course.

Here is an Ape we saw on a recent coffee research trip to Italy – still going strong after many years. A comfort to know that such an investment is so dogged.

Our vision is to create a fantastic point of sale from such units, albeit fresh from the factory.

Unique, lively and entertaining.

With real walk-up appeal and taste sensations.

Come back shortly to see our before and after pictures. You’ll be amazed at what our supplier can do with the Italian raw materials that go into our vehicles.

Ape heaven…if only this keyboard would do accents too!

If you need an exciting new mobile coffee vendor for your event – use our contact us page on our main website. We are always happy to book in advance.

The JFC Team…

We have a mission!

To deliver the best mobile coffee service in the North of England…

We are currently working on our vehicles, Anna is compiling our marketing database  and Tim is in the North collecting all the bits needed to open our new Sheffield storage facility.

We love coffee, we love events and promotions. We want to use our skills to promote your business, but along the way create training and employment opportunities for young people.

Coffee is in demand and there is a real thirst for new skills in the current economic climate. Our aim is to serve up both to the best of our ability.