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We were recently reading a blog article ‘The Coffee Shop Fallacy’ by Rob Fitzpatrick of the ‘start up toolkit’ web site.

We particularly like Rob’s work the Startup Canvas, having featured it oncoffee Desk Pic

other blogs we publish as a business, thinking about enterprise culture and how young people get started in business.

However, back to coffee…

Rob quotes Max Levchin, co-founder of PayPal when younger, who espoused the idea that because people love a certain service or product, they think that they will derive even more pleasure and satisfaction from running a business in the same product or service.

The bitter reality for Levchin is that you actually have to be in love with the idea of running a business.

Starting a coffee business, mobile or building based, can be built on your love of Italy and getting that delicious sweetness and coffee sunshine in the cup.

However, the reality is early mornings, loading kit and supplies, arriving at venues with organisers unprepared for service delivery of our particular nature, wrangling with training issues, cash flow and security for your people and product in all their guises.

For Fitzpatrick the fallacy is the gap between the rosy remembrance of fabulous product or service and the often painful and fraught physicality of a startup. (How true: ed.)

However, we think you can have your cake and eat it! Yes you can strive to make great coffee, which your customers proceed to confirm to you, but you also need to believe in a business approach that fits with your ethics and have a desire to succeed that matches any business model for any service or product.

In other words, if you love coffee, but have or can acquire profound generic business skills you will succeed.

You can see Rob’s original post here.

Caffe Carino make great coffee.

parkHillPic-mDespite indifferent weather there was a good turn out of visitors to the urbansplash sponsored Open Apartment day at Park Hill in Sheffield, South Yorkshire today.

The new residences were very spacious by inner city standards when built in the 1960’s, but now urbansplash have added new colour and a modern aesthetic to the the first release of apartments.

Early in the morning the apartment building was looking out over the city, reflecting the rising sun with bright flashes of colour from its hilltop setting.

They are on the way to becoming the stylish living spaces in a city quarter that is only minutes from the central rail terminal and the retail delights of this transforming city.

We were very interested to hear from the urbansplash marketing team about the opportunities for office spaces, workshops and…to the flutter of our hearts, the potential spaces for bistros and coffee bars.

Our company parent, JFC, has certainly earmarked Park Hill for attention in its future plans. You can see more of the development and the residential and commercial opportunities here.

Caffe Carino were on hand to deliver the best espresso and hot drinks on a fresh day to the urbansplash team and their visitors. Anna and Tom found a quiet corner, away from the occasional raindrops and served a steady stream of cappuccino and hot chocolate to their audience.

We had a great day – with our complimentary voucher service, especially designed for the Park Hill event!

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