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We were recently reading a blog article ‘The Coffee Shop Fallacy’ by Rob Fitzpatrick of the ‘start up toolkit’ web site.

We particularly like Rob’s work the Startup Canvas, having featured it oncoffee Desk Pic

other blogs we publish as a business, thinking about enterprise culture and how young people get started in business.

However, back to coffee…

Rob quotes Max Levchin, co-founder of PayPal when younger, who espoused the idea that because people love a certain service or product, they think that they will derive even more pleasure and satisfaction from running a business in the same product or service.

The bitter reality for Levchin is that you actually have to be in love with the idea of running a business.

Starting a coffee business, mobile or building based, can be built on your love of Italy and getting that delicious sweetness and coffee sunshine in the cup.

However, the reality is early mornings, loading kit and supplies, arriving at venues with organisers unprepared for service delivery of our particular nature, wrangling with training issues, cash flow and security for your people and product in all their guises.

For Fitzpatrick the fallacy is the gap between the rosy remembrance of fabulous product or service and the often painful and fraught physicality of a startup. (How true: ed.)

However, we think you can have your cake and eat it! Yes you can strive to make great coffee, which your customers proceed to confirm to you, but you also need to believe in a business approach that fits with your ethics and have a desire to succeed that matches any business model for any service or product.

In other words, if you love coffee, but have or can acquire profound generic business skills you will succeed.

You can see Rob’s original post here.

Caffe Carino make great coffee.

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